Developing a strong online business foundation is the difference between long term marketing success or constantly ‘hustling’ to simply make a few sales! The core of any successful business starts with your online reputation and if it is not favorable it will make all your efforts much more difficult! So how do you develop and maintain the online reputation you need to enjoy the marketing success you seek on the internet? Here are 3 quick suggestions!
Be a Resource
Circulating content along with blogging is a great way to serve up plenty of useful and free information to readers! By making this an ongoing part of your normal business activities you will be able to increase both your exposure and credibility! The more credible you are the more your online reputation will grow as an asset that serves to increase your marketing success! Always keep in mind in order to ‘receive’ you must first demonstrate the willingness to ‘give’ in a way that benefits others!
Do Not Be an Annoyance
The use of pop ups, opt ins or continually promoting will only serve to diminish your ‘value’ in the eyes of others! Always ‘asking’ and never ‘giving’ is one sure way to get yourself ignored! In order to have a successful business you must develop a relationship with your target audience in which they will be more receptive to any messages you send out! If people feel they are being continually ‘hammered’ with promotional offerings and little else, they will eventually just tune you out completely!
Brag Less Produce More
Shameless self-promoting will get you labeled as a braggart. Try instead to ‘fly under the radar’ by consistently creating and/or representing quality and without the hype! Exercising a little humility as a general rule never hurts in terms of the way people may perceive you! Developing an online reputation like this makes others more inclined to listen to what you have to say helping you build a large following! When you do decide to make product offers others will tend to be more receptive which is what you want and need to have a successful business online!
Building a strong business foundation takes time since it involves establishing a credible online reputation! People must be made to feel comfortable with you if you have any hopes of building a successful business on the internet. The 3 suggestions discussed above aim to project a generous, humble and helpful image people are more incline to trust! As this reputation grows and expands online it will only serve to position you for long term marketing success! The customer loyalty you are able to establish will lead to an ever increasing rate of repeat sales and a flood of referrals as well!