Apply A Simple Acid Test To Every Home Based Internet Business Opportunity

Most people who have searched for a suitable home based Internet Business opportunity complain about a common illness: They are sick and tired of websites that promote best home based Internet Business opportunities… sick and tired of the false promises, the over-hyped sales pitches, and the downright SCAMS that lurk behind most Internet Business opportunities.

If you’re new to the home based Internet Marketing opportunity ‘industry’, test a few websites for yourself. Simply go to the Google search box and type in the Keyword Term “Internet Business Opportunity”, using the “quotes” to refine your search. Now click on a few of the websites that appear on the first two or three pages… Read some of the content; Click on a few of the Advertised Sites that appear down the right hand side of these websites…and read some of the content on these websites. What is your overall impression?

Perhaps you’ve gone further… Perhaps you’ve bought into one or more of these so called home based business opportunities. If so, are you impressed and satisfied with what you received in return for your hard-earned cash?

The truth is… most opportunity seekers are becoming more and more disillusioned by the whole home based business opportunity ‘industry’. They are becoming wide awake and more cautious… because its so easy to be misled and scammed by Internet sharks.

If you’ve suffered from these sharks, don’t be too hard on yourself. Most serious business opportunity seekers get fleeced, often more than once, by ruthless business opportunity SCAMMERS… before they find a genuine business opportunity that suits them. That’s because most home based business opportunities fall far short of the hype and promises contained in the websites and sales letters of their owners and promoters. Being scammed seems to be part and parcel of the ‘character building’ experience that most Internet Business opportunity seekers go through on in their ‘school-of-hard-knocks’ learning journey.

A Simple Acid Test There is one simple Acid Test you can apply to EVERY home based Internet Business opportunity you come across. It answers the question:

What is the most important part of this ‘Internet Business’ opportunity?

If the answer is ‘the Internet part” then you would do well to tread very carefully. If the answer is ‘the Business part’ then you may be onto a good opportunity.

You see, at the core of the Internet Business Opportunities ‘industry’ lurks a Great Big Lie. Ignore it at your peril!

THE GREAT BIG LIE is: The INTERNET IS the BUSINESS!

The Great Big Lie is contained in the words ‘Internet Business’. Look at how often most so called ‘Internet Business’ opportunity providers and promoters use the word business in their sales hype. They try to impress you that what they are offering is a complete BUSINESS-IN-A-BOX. But most of these offerings have little to do with a BUSINESS. At best they are simply INTERNET TECHNICAL AND MARKETING TOOLS that can support your business. The ‘Internet BUSINESS-In-A-Box is a sales ploy… to get you to buy a few packages of Internet software, ready-made websites, website hosting, and training courses. These are likely to be only add-ons for the real business you will need to create if you are going to make any money at all.

THE GREAT BIG TRUTH is: The BUSINESS IS THE BUSINESS! The Internet is ONLY A COMMUNICATION MEDIUM in general and a MARKETING TOOL in particular for Internet Businesses.

Why do most home based Internet Business owners fail? Because they do not have a viable BUSINESS MODEL from the very beginning. They simply jump into what they are led to believe is an ‘easy-money-from-home-cash-machine’ Internet opportunity.

How often have you read home based Internet Business Opportunity blurb such as: ‘Make $100,000 in less than three months while you sleep. No experience or commuter skills necessary. Simply follow our step-by-step instructions that come with our Turnkey Internet Business-In-A-Box.’

Blurb like this is nonsense! There is no ethical Internet Business Opportunity in the world that can do this for the beginner! Even if you have 25 years of related Business Experience, 15 years of super Computer Experience, and a superb product to sell.. it will take you at least a year to make ANY money on the Internet if you are a novice! There’s just so much you have to learn about Marketing alone before you can even get started… not to mention search engine optimisation, Adwords, and all the other tools to drive traffic to your website(s).

You simply don’t get all of the help you need to start and run a successful home based Internet Marketing business in any ‘Internet Business-In-A-Box’ package for $495 or even $7,000! We know this because we’ve been there, we’ve bought the packages, we’ve spent loads of time, effort, and money on Internet Business opportunities, seminars, courses, software, products, mentoring etc. And our bitter experience shows that most Internet Business ‘get-rich-quick-schemes’ are nothing but Scams!

So, use our simple Acid Test before you part with your hard-earned cash: Check out whether or not the enticing home based Internet Business Opportunity really is a BUSINESS opportunity which can be operated effectively by Internet!

Visit www.infonichemarketing.com [http://www.infonichemarketing.com]

Building a Bullet Proof Business Foundation Online

Developing a strong online business foundation is the difference between long term marketing success or constantly ‘hustling’ to simply make a few sales! The core of any successful business starts with your online reputation and if it is not favorable it will make all your efforts much more difficult! So how do you develop and maintain the online reputation you need to enjoy the marketing success you seek on the internet? Here are 3 quick suggestions!

Be a Resource

Circulating content along with blogging is a great way to serve up plenty of useful and free information to readers! By making this an ongoing part of your normal business activities you will be able to increase both your exposure and credibility! The more credible you are the more your online reputation will grow as an asset that serves to increase your marketing success! Always keep in mind in order to ‘receive’ you must first demonstrate the willingness to ‘give’ in a way that benefits others!

Do Not Be an Annoyance

The use of pop ups, opt ins or continually promoting will only serve to diminish your ‘value’ in the eyes of others! Always ‘asking’ and never ‘giving’ is one sure way to get yourself ignored! In order to have a successful business you must develop a relationship with your target audience in which they will be more receptive to any messages you send out! If people feel they are being continually ‘hammered’ with promotional offerings and little else, they will eventually just tune you out completely!

Brag Less Produce More

Shameless self-promoting will get you labeled as a braggart. Try instead to ‘fly under the radar’ by consistently creating and/or representing quality and without the hype! Exercising a little humility as a general rule never hurts in terms of the way people may perceive you! Developing an online reputation like this makes others more inclined to listen to what you have to say helping you build a large following! When you do decide to make product offers others will tend to be more receptive which is what you want and need to have a successful business online!

Building a strong business foundation takes time since it involves establishing a credible online reputation! People must be made to feel comfortable with you if you have any hopes of building a successful business on the internet. The 3 suggestions discussed above aim to project a generous, humble and helpful image people are more incline to trust! As this reputation grows and expands online it will only serve to position you for long term marketing success! The customer loyalty you are able to establish will lead to an ever increasing rate of repeat sales and a flood of referrals as well!

Getting Back To Basics – 5 Steps To Strengthen Your Business Foundation And Become More Profitable

One of the most important lessons I learned in my business early on, was how important it is to have and maintain a strong foundation in your business. In order to support our growth and efforts to achieve our goals, our business needs a solid infrastructure on which we can build. If this infrastructure is not in place, you could find yourself in a position where you are growing too fast too soon and not serving your clients nearly as well as you should be. This in turn will create unnecessary stress and frustration, which equals a not so happy Virtual Assistant who is working harder and making less money than she should.

So, it’s important to take stock of your business periodically and see how your foundation is holding up and what improvements you need to make. And if you’re just starting out, you’ll do yourself a HUGE favor by setting up a strong business foundation from day one. This is the perfect time of year to consider these points, as we are heading into fall and the final quarter of 2009. If you set aside time now to analyze your business operations and start making adjustments, you’ll be primed and ready to jump into 2010, while most everyone else is still trying to wrap their heads around their New Year’s resolutions!

Following are my top five tips for assessing your business and strengthening your foundation:

1) Review and revise your business plan – Many times business owners create a business plan when they are first starting out, get excited about it, but then file it away and never look at it again. Sometimes new entrepreneurs don’t even take the time to develop a simple business plan. This is a BIG mistake! Going through the steps to create a business plan is a terrific way to get all of your ideas out on paper and to create a roadmap to follow to grow your business. Its easy to think one can keep all of their ideas, goals and strategies locked safely in their memory. But there are two things wrong with that. 1) You absolutely can’t remember all of the details and 2) you’ll have a more difficult time working towards them because you haven’t committed your thoughts to paper. So schedule time on your calendar NOW to review and revise your business plan. (Or if you’re just starting out, to create one – which we will help you with in our “Get A Strong Start” class). Think about all that you’ve accomplished thus far in 2009 and map out your goals for 2010 and then how you’ll achieve them.

2) Take stock of your financial situation – For some this can be the least “exciting” part of running a business. That is having to deal with all of the “number stuff”. But, most of us start our companies to make a profit and support our families – not to unintentionally be running a non-profit organization where we work for free. You won’t know which category you fall into if you aren’t clear on the financial state of your business. If you are not already doing so, ask your accountant or bookkeeper to start running monthly reports of your expenses and income so you can see how profitable you REALLY are. You may be surprised to find out which of your services is actually most profitable and then start focusing more attention on those. Also, you’ll see clearly how your expenses are affecting your bottom line and what adjustments need to be made.

3) Review your business standards to see if they are still working for you – One of the things my coach helped me to do when I was first starting out was to create a set of standards for my business. This included the hours I would work, my fee structure, how I would handle different clients situations, illness/vacation, etc. – basically ALL of the details of how I would run my business. I highly recommend that you take the time to outline your standards as well. It’s your business, so the way you work and operate your business should be reflective of and work for you. After doing this you’ll be clear about your boundaries and can then easily (and tactfully) share them with your clients to ensure that you are supported and protected to do your best work.

4) Fine tune your marketing systems – Some Virtual Assistants have a bad habit of only marketing their business when they need a new client. That is a big no-no! As a business owner, you should only be spending your time on two things – 1) serving your clients and 2) marketing your business. If you don’t have a marketing system in place – meaning a strategic plan for how to consistently present your services/solutions to your ideal clients and enroll them in your practice, then now is the time to implement one. You should be regularly attending networking events where your ideal clients hang out, following up on leads, engaging in social media and pursuing other effective marketing strategies. Map out a plan of how you will market your business for the remainder of 2009 and then commit blocks of time on your calendar to work on your marketing efforts. Marketing your business will be a lot easier (and much more effective) if you consistently and comfortable share what you have to offer instead of operating from panic mode because you need a new client.

5) Start implementing systems in your business – You likely do some of the same tasks over and over again in serving your clients. At the very least, each week/month you’re doing bookkeeping, marketing, reporting to your clients on project progress, etc. As such you should be developing systems for every aspect of your business. A system is simple a list of guidelines or instructions about how to handle a particular task or project. It’s way for you to implement quality control into your Virtual Assistant practice so that you consistently deliver high quality results for yourself and your clients. It’s a way to save time, because you won’t have to think about or try and remember how to handle a particular project. And it’s a way to make more money. “How so?”, you may ask. Because you can easily delegate certain tasks to someone else, freeing up your time and mental energy to pursue your high-payoff activities. The more you systematize your business the more organized and profitable you will be. So, start today in outlining the steps you take to operate your business and serve your clients. Compile the instructions into one central document or binder and create your own operations manual. As you continue to grow you’ll have all of the information you need to run your business right at your fingertips.

Likely, you set out to be a Virtual Assistant because you wanted to pursue a career that would give you more control over your schedule and earning potential. So make it easier on yourself to achieve your goals, by taking steps to tighten up your foundation and get clear on your goals. Running a successful business obviously takes effort and dedication. And having a strong infrastructure and a solid plan to follow will ensure that you are spending your time and energy on the activities that will get you the results you want!

Your action plan for this week:

1) Pull out your business plan and schedule time to review and revise it by October 31st. (If you’re just starting out, set aside time to create your plan by the same date).
2) Pull year-to-date reports on your financial situation and review them with your bookkeeper or accountant to see what adjustments may need to be made.
3) Outline the details of how you will run your business so that it is working for YOU, not the other way around.
4) Review the strategies that have been most effective in marketing your business and then create a plan around how you will consistently implement these tactics to attract new business.
5) Start creating systems for EVERYTHING you do in your business and compile the information in one central location.

Discovering & Identifying Turnkey Business Opportunities

If you are looking for turnkey business opportunities, you’ll quickly find that there are many internet business opportunity scams out there. You would probably be amazed at how many people end up entangled in a scam when they are merely trying to find a good business opportunity. Although there are many great legitimate opportunities, scams abound, which means you need to choose your business opportunity very carefully.

There are many advantages to going with turnkey business opportunities. They can help you to avoid having to build a business from the ground up. You already have a good foundation when you get started, which is definitely advantageous. Another benefit of going with a turnkey business is that it is usually much cheaper than starting a business from the bottom as well. Of course if you pick the wrong opportunity, none of these benefits will do you any good.

It’s important that you know how to pick a good opportunity that will help you to make a great income. Here are a few important tips and ideas that will help you avoid internet business opportunity scams and pick out turnkey business opportunities that will truly work for you.

One of the first tips that you should definitely keep in mind when choosing turnkey business opportunities is to never go with the first opportunity that you find. Even if it seems like the best opportunity out there with many benefits, don’t make a quick move. Before making your decision you will need to carefully analyze various ideas so you can make an intelligent decision.

Take the time to look around at many different turnkey business opportunities before making your final choice. Even if you do go back to the first one you came across, at least you know what is out there. Making a hasty decision can be disastrous, especially if you accidentally get involved in one of the many scams out there today. Spend the time doing your research first and make a decision that is based on your research.

Considering your interests and your capabilities is also very important as you take a look at the many turnkey business opportunities available. If you choose a business you are not interested in at all, more than likely you are not going to stick with it. Of course you also need to have the knowledge and skills to run the business as well. A combination of something you like and something you are skilled at will make the best opportunity for you and will get you on your way to success.

Check into the potential of the business before making your decision. While some of the internet business opportunity scams look good in the beginning, careful investigation will show you that the potential of profit is not there. Be sure that the opportunity is truly financially viable before you get involved in it. This way you are sure to pick out turnkey business opportunities that will provide you with financial gains.

Another important tip to remember when choosing turnkey business opportunities is to take inventory of your time. How much time do you have to devote to your new business? This will be important, since some business opportunities will require far more time than others. If you start out with a business opportunity that you don’t really have the time for, chances are you won’t be able to make it work. Remember, you have to balance your work and your home life, so consider this as you choose your new business.

There are definitely many things to look for in good turnkey business opportunities and many things that you should avoid if you want to succeed. With these important tips and ideas, you should be able to make a well informed choice on a good opportunity for your needs. Make the right choice and you’ll soon be reaping profit and success from your new business.